Lifestyle · UAE · 2018
Rolls-RoyceBlack Badge
For the regional launch of Rolls-Royce Black Badge, Brandinc. was mandated to reveal the darkness, the mystery and the elegance of the marque’s boldest expression — an experience built to capture the car’s relentless force and its finesse. The work took three forms: a box, a monolith and an immersive room, each a doorway into the world of Black Badge.
The Box
Capturing the commanding presence, the sleek silhouette and the bold detailing of the Black Badge design philosophy, the box is both a representation of the experience and a token of appreciation — created for existing and prospective owners of the marque. Closed, it is a single dark object of few words; opened, it reveals a starlit interior and the details that carry the Black Badge signature.
The Monolith
The monolith is a mobile marketing and branding showcase with a built-in screen, dedicated to the Black Badge experience. Its purpose is to transform the audience into that experience — carrying the signature Black Badge film, or a new one created in its spirit and inspired by the region — so the story travels wherever the marque needs it to.
The Experience
For the experience itself, we developed a 360-degree visual world enlivened by motion and sound, built to transport the audience into darkness — into the world of Black Badge. Immersive and fully functional, the room can be moved anywhere and used for special events and activations: the Black Badge experience, made spatial.
