Studio
We work as few,
on purpose.
Brandinc. is a brand strategy and positioning consultancy, founded in 2012. We are deliberately selective — a small firm of principals who take the few engagements we can genuinely move, and stay in the room until the work is right.
What we believe
- 01
A brand is an asset before it is an aesthetic.
Managed as an asset, a brand appreciates. Treated as decoration, it loses its worth the moment the trend moves on. We shape brands to hold their value.
- 02
Position before you decorate.
The idea a brand owns is worth more than any mark that expresses it. Strategy sets the terms; identity gives them form — never the other way around.
- 03
Fewer engagements, deeper work.
Selectivity is a discipline, not a constraint. We take the few projects we can genuinely move, and give them the whole of our attention.
- 04
The name on the work does the work.
Every engagement is led by principals. Seniority is not a sales promise — it is simply who shows up, from the first conversation to the last.
Led by principals
You work with the people whose names are on the work.
Brandinc. is led by its two principals — Amr on strategy and positioning, Youssef on creative direction. No account layers, no handoffs to juniors: the seniority you meet in the first conversation is the seniority that does the work.
We build, not just advise
The clearest way to understand a founder is to be one.
Between us, we create and run our own ventures — concepts we have named, launched, and lived with. It keeps our advice honest, and our instinct for what a brand has to carry sharp.
Ventures in the making
- MonogramPlaces and experiences.
- RisePurposeful concepts.
- Elevator StoriesHuman brands.
- Common GoodsProducts for everyday.
Presence
From Dubai, with a presence in Cairo, Riyadh, and Sotogrande — working across the Middle East, North Africa, and Europe.