https://brandinc.ae/perspective Brandinc.’s thinking on brand strategy, positioning, and brand as a strategic asset. en Tue, 22 Sep 2026 15:33:24 GMT https://brandinc.ae/perspective/a-new-perspective https://brandinc.ae/perspective/a-new-perspective Wed, 22 Jul 2026 00:00:00 GMT Market Perspective Amr Rostom The fitness industry keeps scaling a model built to acquire, not to keep. A more intentional member has moved on — and the concepts that endure are built on transformation, not sign-ups. https://brandinc.ae/perspective/point-of-view https://brandinc.ae/perspective/point-of-view Thu, 18 Jun 2026 00:00:00 GMT Hospitality & F&B Amr Rostom Nightlife has run on intensity — volume, spectacle, theatre. But a generation is asking for something more considered, and the venues that last are programmed for the whole arc of a night, not the moment at the door. https://brandinc.ae/perspective/off-the-beaten-path https://brandinc.ae/perspective/off-the-beaten-path Thu, 16 Apr 2026 00:00:00 GMT Hospitality & F&B Amr Rostom Hospitality scaled for decades by replicating what works. But a new generation of travellers seeks meaning through difference — and the properties that last are positioned around place, not standardised across it. https://brandinc.ae/perspective/from-the-ground-up https://brandinc.ae/perspective/from-the-ground-up Thu, 12 Feb 2026 00:00:00 GMT Hospitality & F&B Amr Rostom The food and beverage industry has become fluent in concept and quiet about origin. The brands that hold their value are built the other way around — from context, people and provenance up.